The study conducts a cross-country comparative analysis of digital HRM practices in the Republic of Korea, Japan, and Singapore to formulate practical recommendations for the Kazakhstani civil service. It explores the impact of artificial intelligence, automation, big data analytics, and digital platforms on optimizing HR processes, improving administrative efficiency, and enhancing workforce management. Applying a benchmarking methodology, the research systematically examines best practices in personnel management, recruitment, performance assessment, and professional development across digitally advanced nations. Despite challenges such as data accessibility limitations and institutional variations, the study offers actionable recommendations for Kazakhstan’s public sector, including AI-assisted recruitment, digital HR training platforms, and international knowledge exchange initiatives. The research concludes that integrating global best practices in HR digitalization can significantly improve Kazakhstan’s civil service operations, strengthening its efficiency, transparency, and adaptability to contemporary governance demands. For digital transformation, it is proposed to use advanced technologies of artificial intelligence, big data analysis, data-based decision-making, as well as improving the digital literacy of civil servants and citizens.

https://doi.org/10.48081/NXUE5693

2025

Выпуск 2

Мақала жаңа технологиялардың әсерінен белсенді трансформация сатысында тұрған Қазақстанның банк секторында жасанды интеллекттің қолданылуын зерттеуге арналған. Зерттеу барысында клиенттерге қызмет көрсету процестерін автоматтандыруды, несиелеу сапасын жақсартуды және тәуекелдерді басқаруды қоса алғанда, банк саласында жасанды интеллектті пайдаланудың негізгі тенденциялары талданады. Банктердің операциялық қызметінің тиімділігін арттыру үшін, сондай-ақ, қаржылық қызметтерді ұсынуда неғұрлым дербестендірілген тәсілді қамтамасыз ету үшін жасанды интеллект жүйелерін енгізу мүмкіндіктері бағаланды. Қазақстанның қаржы ұйымдарында жасанды интеллектті пайдалану кезінде деректердің қауіпсіздігі және нормативтік талаптардың сақталуы мәселелеріне ерекше назар аударылады. Үлкен деректермен жұмыс істеуді оңтайландыру және қаржы ағындарын болжау үшін жасанды интеллект әлеуеті қарастырылуда, бұл экономиканың тұрақсыздығы жағдайында шешім қабылдауды едәуір жақсарта алады. Мақалада сондай-ақ, білікті мамандардың тапшылығы мен технологиялық инновацияларға жоғары шығындарды қоса алғанда, жасанды интеллектті енгізу кезінде қазақстандық банктердің алдында тұрған қиындықтар талданады. Ғылыми мақаланың мақсаты - Қазақстанның банк секторында жасанды интеллект технологияларын енгізу мен қолданудың өзекті мәселелерін зерттеу, сондай-ақ, олардың қаржы операцияларының тиімділігіне әсерін талдау, клиенттік сервистерді дамыту және экономиканы цифрландыру жағдайында банк мекемелерінің бәсекеге қабілеттілігін арттыру болып табылады. Жаһандық трендтер мен ұлттық экономиканың ерекшеліктерін ескере отырып, елдің банк секторында жасанды интеллекттің дамуына қатысты болжамдар ұсынылған.

https://doi.org/10.48081/NAGT1195

2025

Выпуск 2

This study analyzes the inclusive labor market in the Republic of Kazakhstan, highlighting the main difficulties faced by persons with disabilities in job searching and employment. The research identifies key factors limiting the employment of persons with disabilities, such as lack of accessible environments and education. The study also proposes the establishment of an intermediary body to facilitate interaction between employers and persons with disabilities. The study demonstrates that inclusive employment and the creation of workplaces that take into account the needs of people with disabilities contribute not only to their financial independence, but also to an increase in the overall standard of living in society. It is substantiated that the integration of people with disabilities into work is still one of the priority social tasks of our time. The work emphasizes that the development of inclusive employment contributes to the formation of a more tolerant and conscious society, where differences are seen as a value and not a barrier. The findings emphasize the need for a comprehensive approach involving the state, society, and the business sector to improve the employment conditions for persons with disabilities.

https://doi.org/10.48081/HINV6594

2025

Выпуск 2

This research inspects the effects of digitization on the youth employment in Kazakhstan, trying to assess how the development of digital infrastructure relates to the labor market outcomes from 2014 until 2023. The analysis uses secondary data obtained from the Bureau of National Statistics in Kazakhstan focusing on five key indicators: youth employment rate (YUR), investment in ICT as a part of GDP (ICTI), Internet penetration (% of population) (IP), education level (TEL), and urban labor market participation rate (ULMP). To identify the digital factors affecting youth employment, the study used descriptive statistics, correlation analysis, and multiple regressions. The result turns out that among those various digital factors, the most significant predictor of youth employment is Internet penetration. It also correlated negatively with the youth unemployment rate, as shown in r = -0.939, p < 0.001. The higher the access to the Internet, the more probable it was for a young person to find a job or acquire skills plus participate digitally. On the contrary, ICT investment and TEL were positively correlated to urban labor market participation. These variables were not shown to have an immediate and significant effect on youth employment, however. These findings also underline the need for a more holistic approach to digitalize infrastructure with education and skills development. This study finds that increased internet access and digital literacy programming offer real potential for a significant reduction of youth unemployment in Kazakhstan. Results thus provide critical evidence for policymakers, educators, and industry players in pushing for at inclusive digital transformation strategies resulting in equitable access to employment in the digital economy. Future studies should look into causal mechanisms, sectoral impacts, and geographical differences for a more granular understanding of digitalization and youth employment complexities.

https://doi.org/10.48081/SZXM3159

2025

Выпуск 2

В условиях глобальной экономической нестабильности и внешних факторов, оказывающих негативное влияние на авиационную отрасль, финансовый менеджмент и учетно-налоговая политика авиакомпаний требуют особого внимания. Данное исследование посвящено анализу проблем управленческого учета казахстанских авиаперевозчиков в контексте кризисных условий. Цель работы — выявить ключевые недостатки существующей системы управленческого учета и предложить рекомендации по ее совершенствованию с учетом современных экономических реалий. Актуальность исследования обусловлена возросшей неопределенностью в отрасли, вызванной экономическими кризисами, колебаниями цен на топливо и изменениями спроса на авиаперевозки. Научная новизна заключается в систематизации проблем управленческого учета авиакомпаний Казахстана и разработке подходов к их устранению в условиях кризиса. Методологическая основа исследования включает анализ научной литературы, изучение отчетности авиакомпаний, сравнительный анализ управленческих практик и экспертные интервью с представителями отрасли. Представленные в исследовании выводы и рекомендации направлены на совершенствование методов управленческого учета, что позволит авиакомпаниям более эффективно контролировать затраты, оптимизировать финансовые потоки и повышать устойчивость к внешним экономическим вызовам. Внедрение предложенных механизмов учета и стратегического планирования будет способствовать повышению конкурентоспособности казахстанских авиаперевозчиков, обеспечивая их долгосрочное развитие в условиях неопределенности и макроэкономических колебаний.

https://doi.org/10.48081/ODCT4477

2025

Выпуск 2

Object of the article is to study the causes and factors causing poverty, identify the main directions for solving the problem and taking measures to reduce it in the Bukhara region of the Uzbekistan Republic, taking into account local conditions and opportunities. The article describes the results of a study of the poverty causes and factors, in particular, the social causes, individual human factors affecting the level of poverty, identifies the problems and the segment of the population standing on the poverty "threshold", as well as the necessary measures and actions fighting poverty. This study reveals the concept of poverty, the problem of which was raised in the country only in the late 2000s. Methods: literature review, questionnaires, interviews, statistical analysis and forecasting. The measures taken by the government to reduce the level of population poverty are analyzed and the author's approach to solving the problem is proposed, taking into account local conditions and opportunities. The results of the study will make it possible to choose measures to reduce poverty, taking into account the division of the poor into categories depending on the causes of their manifestation. Approach will make it possible to provide targeted and potential-based support to the poor, as well as eliminate identified gaps in the measures taken by the government to overcome poverty in the country.

https://doi.org/10.48081/RNUM9180

2025

Выпуск 2

В статье рассмотрены вопросы интеграции Целей устойчивого развития (ЦУР) в систему высшего образования Казахстана в контексте подготовки кадров для устойчивой экономики. Актуальность исследования обусловлена необходимостью ускорения прогресса в достижении ЦУР, особенно на фоне снижения позиции Казахстана в Индексе ЦУР в 2023 году и роста социального неравенства и дефицита водных ресурсов. Целью исследования является оценка уровня осведомленности студентов и преподавателей вузов Казахстана о ЦУР, выявление различий по направлениям подготовки и определение путей внедрения устойчивого развития в образовательные программы. В работе проанализирована научная литература по вопросам образования в интересах устойчивого развития и трансверсальных (сквозных) компетенций. Методом анкетирования было охвачено более 200 студентов и преподавателей по четырём направлениям подготовки: педагогическому, медицинскому, социо-гуманитарному и инженерно-техническому. Проведён сравнительный анализ осведомлённости респондентов с применением описательной статистики в среде SPSS. Результаты исследования показали, что студенты инженерно-технических направлений демонстрируют наибольший уровень осведомлённости и профессионального интереса к ЦУР. При этом большинство преподавателей признают актуальность устойчивого образования, однако лишь часть систематически включает соответствующую тематику в учебные курсы. Выявлена необходимость институционального продвижения ЦУР в университетах, включая разработку междисциплинарных курсов, повышение квалификации преподавателей и стимулирование стартапов, направленных на устойчивое развитие. Полученные данные могут служить основой для дальнейшего планирования образовательной политики в сфере устойчивого развития в Казахстане.

https://doi.org/10.48081/RKUH1304

2025

Выпуск 2

Nowadays, every institution and organization has an existing image, positive or negative. The current images of the institutions are formed depending on the various studies of the institution. The concept of corporate image, which is important for all institutions and organizations, affects the prefer ability of universities, the number of which is increasing day by day. The main subject of the study is to reveal the determinants of corporate image, which is an important element affecting the prefer ability of universities, specifically for Akhmet Yassawi University in Turkistan. Meanwhile, the problem of the research is the question of ''What are the factors that are effective in the formation of corporate image in higher education institutions?'' The main purpose of the research is to reveal the corporate image and the factors that determine/affect the corporate image in universities. After determining the main subject and problem of the research, a comprehensive literature review was conducted. It was seen that in similar studies conducted in the literature review, only the survey technique was used as a quantitative research method. In order to make the study more comprehensive and to reach more reliable results, face-to-face in-depth interviews were conducted with 25 university students selected from the sample group determined before the survey study. As a result, the determinants of the institutional image of a university are generally determined as institutional communication, institutional quality, social-cultural activities, social responsibility, and institutional identity. The determined factors vary according to the various demographic characteristics of the participants (gender, class, faculty, etc.).

https://doi.org 10.48081/AWIS8566

2025

Выпуск 2

The article examines the state policy of the Republic of Kazakhstan in the field of human capital development. Strategic programs covering such areas as education, healthcare, science and innovation are analyzed. Special attention is paid to the consideration of such documents as the Strategy for the Development of Kazakhstan until 2050 and the Strategic Plan for the Development of Kazakhstan until 2025, which define priority areas of government activity. The study highlights the importance of an integrated approach to the study and development of human capital through improving the quality of education and health system, and supporting scientific research. The influence of state policy on increasing Kazakhstan's competitiveness in the international arena is considered. The evaluation of the results of the implemented programs was carried out. Various research methods were used, including the analysis of theoretical sources, the study of legal acts and the main strategic documents of the Republic of Kazakhstan, as well as a comparative analysis of international ratings and reports. Statistical analysis methods have been applied to assess the dynamics of key indicators in the field of education, healthcare and the economy. The use of the method of a systematic approach made it possible to comprehensively study all aspects of public policy and identify the relationship between various areas of human capital development.

https://doi.org/10.48081/ZSCR1325

2025

Выпуск 2

The article identifies the main research trends in the field of household economic behavior, as well as the definition of the structure and interrelation of the categorical apparatus used in this field. The study involved collecting, analyzing, visualizing, and interpreting data. For this purpose, metadata from 2,800 publications of the Web of Science scientometric database in the subject area of the study from 1976 to 2024, as well as 279 publications of the Scopus database from 1973 to 2024 were used. Visualization, structuring and clustering of metadata was carried out using VOSViwer and Biblioshiny applications. As a result of the analysis, trends in the area under study were identified, scientific interest was assessed, and a thesaurus of the most frequently used words was formed. The authors' productivity and influence on publication activity were assessed, and the historiography of citations was identified. In particular, 10 words were identified as forming the categorical apparatus of the study. The conducted research allows concluding that there is a growing level of scientific interest in the field of economic behavior of households. The categorical apparatus of the topic under study covers a wide range of interdisciplinary concepts, which indicates a fairly wide range of the material under study and requires further research into issues of economic behavior of households.

https://doi.org/10.48081/RGGB1250

2025

Выпуск 2